Optimizing your destination's success, understanding traveler opinions, and guiding your business plan.
We at N A F A believe that building a tourism strategy for potential customers requires thorough tourism research. Our unique and viable services comprise destination research, target market research, and competitor research.

Destination Research
We are a market research firm that provides valuable data to travel and tourism companies so they can grow and expand their marketing strategies. Our research services enable businesses to better understand their clients and create wise decisions that contribute to stronger marketing and advertising campaigns.

Understanding the sentiments that fuel the location selection process is more crucial than ever before. N A F A's analysis is your go-to tool for essential insights into today's extensive and evolving pursuits, and also assess it to other alternative destinations in terms of:
- Outgoing traveler accessibility
- The availability of accommodations, activities, restaurants/bars, and transit options, among other things
- Environmental impacts


Target market research
Harness the true value of market intelligence and welcome innovative business opportunities.
We are one of the leading tourism and hospitality consultants in the market, with a profound understanding of India, and your potential customers. Target market research aids your business reach prospective customers by incorporating the most up-to-date tourism statistics and trends in your community.

Leverage market analysis to market your business more effectively. Provide your tourism business with a competitive edge as we connect data with an emphasis on tourism trends to assess individual travelers' interests and preferences, such as:
- What factors influence an Indian tourist's decision to visit your destination?
- What are their preferred booking platforms and methods?
- What are their primary sources of information?

Our target market research services equip tourism and hospitality leaders with the insights they require to develop unique strategies for success in a competitive industry. We empower our customers in developing and implementing company goals that drive down costs, fulfill evolving customer wants, and portray offers by delivering insightful market insights suited to their dynamic objectives.


Competitor research
Our comprehensive competitor insights are the output of cutting-edge research and analysis methods and tactics. We conduct competitor evaluation on a regional, national, or global scale, determining your primary competitors based on company size, product, price, and service aspects.


SWOT-analysis
We analyze the strengths, weaknesses, opportunities, and risks that your business has in the regional and national framework to acknowledge its existing market share. As a result of this vital information, our team will devise constructive means to outperform the competitors and address other business-related challenges. This study aids in destination positioning and developing your unique selling proposition (USP), which is an important component of your strategy.


Destination positioning
The aforementioned analysis will result in a structure that outlines the best route to establish your brand in the Indian market while also defining your products and services.